Branding & brand systems
I create brand identities that work on screens first: logo, colour, type and the rules for using them, written up as guidelines your team can follow.
- Timeline
- Agreed after the call
- Price
- Quoted after a 15-minute call
- Tools
- Figma
- Illustrator
What you get
- A logo and wordmark
- A colour palette with roles: what each colour means and where it's used
- Typography choices for headings and text
- Brand guidelines your team can follow
- App icon, favicon and social media assets
- Files in SVG, PNG and PDF
How it runs
- 01
Discovery
Audience, values, competitors and where the brand will live.
- 02
Direction
Moodboards and a few distinct directions to choose from.
- 03
Identity
Refine the chosen direction into logo, colour and type.
- 04
Guidelines & assets
Written guidelines and every file you need.
Selected work
Family Safety App + Website
Raxha
The brand system. The name comes from raksha, protection. A calm blue palette, alarm colours kept for real alarms, and the same colour roles across the app, the watch and the website.
Questions
What files do I get?
Your logo and wordmark in SVG, PNG and PDF, colour values, typography, app icon and favicon, social assets and a guidelines document.
Can you refresh an existing brand?
Yes. I keep what's working, fix what isn't and write down the rules so the brand stays consistent.
How is branding priced?
It's quoted after a 15-minute call, based on the deliverables you need.